The most popular
genres within the UK include Animation, Comedy and Action
The genre I have
chosen to work in is: Horror
Looking at my
previous audience genre preference research, I can conclude that the audience
age range of my chosen genre is 16-24, both male and female, middle to upper
class as well as those with a disposable income and lastly living in more city
and urban areas,
From my research I know
that my audience expect suspense from a horror film. Considering it is horror
they have high expectations of the fear factor in the film.
In my film I will
ensure that there are things that people in this age range can identify with
such as setting and types of characters. That way they will be able to
empathise with the characters in the film.
Based on my research,
my core audience would be young adults specifically around the age range of
16-19. My film is suited to please both genders. I’m aiming mostly for those
coming from working/middle class families, that have a disposable income. Specifically,
areas in Central London and to go further internationally, cities and town
centres. In terms of lifestyles choices, my core audience would especially
spend on leisure such as going to the cinema and enjoying general luxuries on a
normal to regular basis.
My wider audience on
the other hand would include those between the ages of 16-24 Most importantly anyone who prefers the horror
genre. Those who spend on leisure such as going to the cinema. I know this
because I have identified who I want to target and market my film towards based
on their ability and willingness to watch my film.
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