What makes a good title sequence?
According to Kyle
Cooper a good title sequence sets expectation and anticipation for the rest of
the film without doing too much; keeping it simple yet effective. Before the
film narrative starts it paints a good picture or storyline through how the
visuals appear to the audience; this could be through different use and pace of
images appearing on screen and the typography used. One can tell a lot through
the font of the credits, for example very plain big and bold font puts across
the idea that the film may be a family film and has a simplistic narrative
behind it. From Cooper’s point of view, a ‘great title sequence’ becomes opens
doors for a film and flows effortlessly creating a perfect preparation for the
rest of a film.
An example of a title
sequence that Cooper discusses is the title sequence of Se7en. He describes how the typography suggests what the film will
be about and almost prepares the audience for that. The font used is an untidy
handwritten font which matches the handwriting on the shots of the book we see in the sequence and this further
emphasises the disturbing nature of the film and thus sets up an expectation of
the rest of the film.
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